Vertical content has become the new language of connection. It’s not just about format, it’s about how stories move, how audiences engage, and how brands live in the digital space.
Leveraging experience across 3C tech, beauty, automotive, and film festival campaigns, I focus on designing vertical content strategies that align creative storytelling with brand positioning, turning each piece into a tool for awareness, engagement, and conversion.
@XIAOMI Over 1 million impressions/views55K+ engagements
Start from consumer insights and cultural trends, shaping holiday campaigns and lifestyle storytelling that reach audiences through fresh, fashion-forward short videos.@BMW Over 8 million impressions/views68K+ engagements
Aligning cost efficiency with brand tone, we conceptualise and execute short-form campaigns that drive measurable performance, reaching 2.3x ROI and CTRs above 1%.