Hey, I’m Lizzy , a creative producer and marketing strategist who lives right where storytelling meets strategy. Over the past 6 years I’ve been running shoots, leading teams, and shaping campaigns that stretch from feature films and documentaries to branded virals, music videos, and the fast-paced world of vertical short-form.

My background’s a mix of Journalism & Advertising, Film Directing, and International Film Business, which basically means I get to see content from every angle: the lens and the edit suite, the brand deck and the market pitch, the product launch and the audience scroll. I’ve worked with 40+ international brands across 3C tech, beauty, automotive, and luxury, and what I love most is turning consumer insights and platform trends into campaigns that feel stylish, strategic, and scroll-stopping. Alongside brand work, my films have screened internationally, including selections at the Cannes Short Film Corner, the American Golden Picture Awards, and the Leicester Film Festival, experiences that keep my creative edge sharp while I push into new markets and formats.

It’s not just about making things look good, it’s about impact. I care about cost efficiency, brand tone, and making sure every video actually reaches the people it’s meant for. That’s why I also step into the international film distribution world, connecting the right content with the right audiences and building pathways for long-term cultural reach.

I also run an account ( Lizzy_Li_) on Xiaohongshu. It’s grown into a 100K+ engagement space where I test out new formats, ride cultural trends, and keep my finger on the pulse of what people actually click, share, and talk about.

I believe the most powerful ideas live at the intersection of creativity and strategy, and my work is all about building that bridge.